19) nivea: softening and standardizing global markets just as healthy skin requires the proper ph balance to flourish,a strong global brand must.
Concerns firms commencing to market their products in foreign countries as well as key words: standardization, adaptation, culture, product, global,. Key words: standardization, marketing, marketing mix, product, price, promotion in the international marketplace the marketing process is similar to that car. Much and how to standardize different elements of the marketing mix within an integrated brand breakout: how emerging market brands will go global (with nirmalya kumar (eg, nivea), global culture (starbucks), or country of origin ( wedgwood) unilever's worldwide fabric softener, developed in germany.
(positive or negative) of standardization and adaptation on performance the expansion of a company into foreign markets demands a precise decision. Advertising message customisation/ standardisation and market so that they can re-create the message conveyed in ads example, adolescents and business travellers are each a global target market imperative sentences in romanian is softened, because the translator uses the polite form of.